Toon-like effects – Postings

Toon-like effects – Postings

LOS ANGELES — Visual effects house Kroma (www.kroma.biz) used its expertise to create a funny, live action cartoon effect used in Light Your Ass On Fire, the latest video from rap artist Busta Rhymes. The track comes from the release “The Neptunes Present … Clones,” In the video, directed by Joseph Kahn of SuperMega/HSI, Rhymes and another man (played by actor Bokeem Woodbine) pursue the same women like a pair of cartoon cats chasing a mouse. Their antics are enhanced by over-the-top visuals such as Rhymes’ eyes popping out of his skull and his heart thrusting back and forth like a yo-yo.

Kroma employed Avid|DS software for 2D effects, compositing and finishing. The 3D elements were created using Softimage|XSI. Amy Yukich served as executive producer for Kroma Pictures.

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