The Art of Persuasion
The Art Of Persuasion
Forrest Watson, Ph.D.
Emerald Ink Publishing
9700 Almeda Genoa, #502 , Houston, TX 77075
1885373481 $19.95
The Art Of Persuasion is a must-read for salespeople in all venues. It instructs the reader in techniques that have been refined since the 1970’s, though practiced for eons before then, concerning the networking and rapport-building skilles salespeople use to form connections with others and move their goods. According to The Art Of Persuasion, salespeople are “the ultimate street-corner psychologists”–the ability of a truly expert salesperson to connect with and understand how his client thinks is worthy of a top-dollar mental health professional. The Art Of Persuasion explains in detail how Neurolinguistic Programming, or NLP, can be used to foster such connections–whether by something as simple as speaking in visual terms to another who does the same, to more complex dealings with intractible individuals. Human interaction skills will give the reader the ability to close sales that seemed impossible before, yet The Art Of Persuasion is enthusiastically recommended for anyone who has to interact daily with others–the skills delineated can smooth the rough edges of almost any encounter.
COPYRIGHT 2004 Midwest Book Review
COPYRIGHT 2005 Gale Group
