Transforming Your Go-To-Market Strategy

Transforming Your Go-To-Market Strategy

Transforming Your Go-To-Market Strategy

V. Kasturi Rangan with Marie Bell

Harvard Business School Press

60 Harvard Way, Boston, MA 02163

www.HBSPress.org

1591397669 $35.00 1-800-668-6780

V. Kasturi Rangan (Malcolm P. McNair Professor of Marketing, Harvard Business School) presents Transforming Your Go-To-Market Strategy: The Three Disciplines of Channel Management, a guide to improving the distribution systems of one’s company. Focusing on three core techniques–mapping industry channels, building and reshaping channels for optimum customer service, and aligning one’s channel value chain–Transforming Your Go-To-Market Strategy presents the tools to turn around poor distribution and increase both sales and profits. A “must-read” for professional distributors and owners of businesses large and small.

COPYRIGHT 2006 Midwest Book Review

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