The changing faces of art collectors – Editorial
For years, the typical, bread-and-butter art buyers have mainly been white, affluent Americans who live in big houses and drive expensive cars. They are the ones you can count on to support your opening receptions, charity fundraisers and gallery walk evenings.
But as this country evolves–as it is forever doing–those affluent Americans who live in big houses and drive expensive cars are starting to look different. Statistics show that more and more minorities and people who don’t fit the classic art-buyer profile are acquiring wealth. And with wealth comes the disposable income and the desire to decorate their homes with artwork that touches them and reflects their experience.
This is why we’ve chosen our annual African-American art issue to kick off a four-part report on the demographics of several groups of art buyers–both established and emerging–who don’t fit that bread-and-butter image.
This month, Contributing Editor Debbie Hagan takes a look at African-American art collectors–who they are, where they live and what they’re looking for in artwork and art galleries. [“Black Buying Power Shows Strength in Art,” cover] When it comes down to it, they’re looking to buy art from dealers they trust and feel comfortable with–something that is important to every art buyer.
In upcoming issues, look for similar reports on Asian Americans, Latinos and the next generations of art buyers–Gen X and Gen Y. We will also put a face to each report by profiling a collector ha each group. This month, we interviewed basketball star Grant Hill about his extensive collection of African-American art, which is on now view as part of a traveling museum exhibition.
I hope this series helps you reach out to different segments of art buyers and expand your collector base in new and exciting ways.
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