Spotlight on Art in Motion – news – management issues

Spotlight on Art in Motion – news – management issues – Brief Article

Julie Keller

COQUITLAM, British Columbia–Since founding their company more than 15 years ago, Art in Motion owners Garry and Vicki Peters and their dedicated staff haven’t stopped moving.

The duo started the company as a mom-and-pop retail frame shop where they worked with local artists. Today, the company has several hundred employees and is preparing for expansion to a 13,000-square-foot facility. It also boasts a roster of more than 100 artists whose work is sold on every continent (with the exception of Antarctica).

“But we’re working on that,” joked Jessica Gibson, artist relations. “Actually, we are considered a major player in the publishing industry and are known for producing consistent, unique collections that our customers love.”

Art in Motion publishes open-edition reproductions and sells its work to gallery and museum shops, the home decor and hospitality industries and the interior design communities. The company represents contemporary artists from all over the world including the United States, South America, Australia, Britain, France and Spain.

Along with representing its own artists, Art In Motion is also the exclusive publisher of high profile museum collections, including that of The New York Botanical Garden, Mystic Seaport’s Rosenfeld Collection and The Royal Photographic Society of England. “We are proud of these associations and feel they are a testament to the caliber of imagery published by Art In Motion,” said Gibson.

Art in Motion’s business doesn’t stop with the open-edition market, though. Last year, the company introduced the Gallery Collection, a selection of limited-edition giclee prints designed to offer galleries and retailers an exclusive, collectable line of art. The collection was launched with the works of Clifford Bailey and Slava TCH and continues to thrive today, according to company officials.

Bailey articulates popular jazz culture through his paintings. He uses a combination of color and form to marry the elements of music, atmosphere, style and art. His work is collected by such public figures as Pulitzer Prize-winning columnist Dave Barry and lead singer from The Wallflowers Jakob Dylan. Slava TCH fuses his artistic spirit with the ancient process of encaustic painting. Fans of the artist say his unique color perception translates into images that shimmer with texture, richness of color and an aura of mystique.

But whether it be the open- or limited-edition markets, Art in Motion’s founders credit their success to one thing–its artists. “Great artists are the building blocks of our business,” said Gibson.

“Art In Motion has a unique company philosophy and has worked hard to preserve its corporate culture over the years. We are a family-run company and consider all of our employees and artists as part of our extended family,” said Vicky Peters. “We attribute our success to the integrity of relationships we have developed with our artists, and to our unparalleled commitment to quality. Artists are the heart of our business … without them, we would have nothing but blank pieces of paper.”

And the artists appreciate the thought. Said artist Kathryn White about Art In Motion: “Their ability to promote my work on a wider scale has helped me in bringing my style to the international art community. I consider myself lucky to do what I love and make a successful living at it.”

As for the future, Art in Motion will keep on moving–a plan which includes an active search for new artists for its open-edition line. “We are on a definite plan for growth and are looking for a very significant increase in sales,” said Gibson.

FACTS & FIGURES

* Art in Motion was founded more than 15 years ago by Garry and Vicki Peters.

* Today, the company publishes the work of nearly 100 contemporary artists from all over the world.

* Art in Motion publishes open-edition reproductions, a line limited-edition giclees and is the publisher of several high-profile museum collections.

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