Show schedules finalized for Artexpo NY, Art & Framing Gallery, DECOR expo – New York City-based spring trade shows
NEW YORK–The year 2002 will hold significant changes in schedules and venues for the New York City-based spring trade shows. Artexpo New York and its new Art and Framing Gallery will be held at the Jacob Javits Convention Center Feb. 28 to March 4. DECOR expo–New York will now take place at the Javits as well from March 7 to 9.
Artexpo New York is a five-day, 325,000 square-foot show. This year, the 24-year-old event will include the International Art and Framing Gallery, a 75,000-square-foot addition to the show that is devoted exclusively to the trade and dedicated to open-edition publishers and framing manufactures. The Gallery will run concurrently with Artexpo and will end on March 3.
According to Artexpo officials, a $1 million marketing campaign is in place and will continue until the show starts. Its goal is two-fold: to bring in more qualified attendees to both Artexpo New York and the International Art & Framing Gallery and to support exhibitors in their efforts to reach their most qualified customers. The show will also include a gala opening event, special events, seminars for both trade and consumers and more.
Spring 2002 will mark the first time that DECOR expo–New York will be held at the Javits Center, a move from the New York City Passenger Ship Terminal Piers, the usual location of the show. DECOR expo’s Vice President of Exhibitions Eric Smith said the venue change is due to city, state and federal government agencies continuing to use the Piers for New York City relief efforts after the Sept. 11 attacks on the World Trade Center.
DECOR expo–New York will now be held Thursday to Saturday at the Javits Center’s Exhibit Halls 3B and 3D. Show organizers say they will continue their partnership with PFM Seminars by having EdExpo on site at the Javits. DECOR expo will also continue it’s industry breakfast program with keynote speaker Robert Dederick, former economic advisor to President Reagan.
DECOR expo’s move to the Javits comes on the heels of attempts by Javits Center and Artexpo officials to co-locate the shows under one roof. Following the Sept. 11 attacks, Artexpo General Manager Rob Ingraham said Advanstar management did find space and dates to allow DECOR expo to move in and run concurrently with Artexpo at the Javits Center. Following Javits Center policy, Advanstar released space to the Javits Center with the understanding that Javits would make an offer to DECOR. Javits Center officials confirm that an offer was made and rejected by DECOR officials. Smith told Art Business News that “there wasn’t any offer that was acceptable.”
Despite these efforts, the final outcome for exhibitors and attendees is two shows this Spring: both at the Javits Center, one week apart. And organizers from both shows express excitement the upcoming events.
“With this move, we’re looking forward to a very exiciting show in New York,” said Smith about DECOR expo.
“We’re the largest art show the world, and we are working very hard to make sure our show will be the most successful art event in 2002” said Ingraham about Artexpo New York.
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