National Geographic, iPhotoart click – news

National Geographic, iPhotoart click – news – Brief Article

WASHINGTON, D.C. and NYACK, N.Y. — National Geographic and iPhotoart Inc. have formed an exclusive multi-year partnership to publish and distribute rarely seen photographic prints from National Geographic’s archives of historic and contemporary imagery under the National Geographic brand name.

Beginning this spring, iPhotoart will publish and distribute traditional silver-gelatin photographic prints as well as digital prints in a variety of sizes and papers. Both open-edition and s/n limited-edition photographs will be offered to the trade, and most photographs will be printed from the original negatives housed in the temperature and humidity-controlled National Geographic vault in Washington, D.C. The National Geographic Collection of branded photographs will be sold to art and photography galleries, frame shops, department stores, gift and specialty stores, home furnishings stores, catalogs, interior designers and art consultants.

Open-edition photographs will be offered in thematic categories. Many of the photographs to be sold were featured in National Geographic magazine; however, some have rarely or never been seen in print. Signed-and-numbered limited-edition photographs will be offered by photographers whose work has been published in National Geographic magazine and in books. Early 20th-century historic photography from the National Geographic Archive will also be sold as limited-edition photographs.

“We are proud to have been selected to represent National Geographic photography to the art industry,” said David Schaffer, c.e.o, of iPhotoart.

“National Geographic is known throughout the world for its awardwinning photography, and this is the first time most of these images will be sold to the public,” said John Dumbacher, senior vice president of National Geographic Licensing.

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