JettSport chosen as Kentucky Derby Art licensee

JettSport chosen as Kentucky Derby Art licensee

LOUISVILLE, Ky.–Churchill Downs and JettSport Inc. have signed a three-year contract that will make the sport and event graphics company the licensee for the track’s popular “Art of the Kentucky Derby” series and other Churchill Downs artwork from 2002 to 2004.

JettSport Inc. will oversee the creation and production of the commemorative prints and posters for the Kentucky Derby and Kentucky Oaks. The artwork will also appear on tickets to the two events and on other officially licensed merchandise for the Derby and Oaks during the three years of the contract. JettSport will also license all artwork bearing the track’s signature Twin Spires and other trademarks.

The 2001 Kentucky Derby was the first in which JettSport Inc. served as the official licensee of the “Art of the Kentucky Derby” series. Working on a one-year contract, JettSport attracted singer and artist Tony Bennett to create a pair of paintings that became the official artwork of the 127th running of the Kentucky Derby and Kentucky Oaks.

“Churchill Downs is very pleased that JettSport Inc. will be the official licensee of the `Art of the Kentucky Derby’ series for the next three years,” said Alex Waldrop, president of Churchill Downs. “JettSport brought new energy, imagination and a fresh effort to attract the legendary Tony Bennett to serve as the official Kentucky Derby artist and made the 2001 series a great success. We look forward to many years of exciting and innovative artwork that will allow the `Art of the Kentucky Derby’ series to grow and bring the spirit and tradition of America’s greatest race into homes throughout the nation and around the world”

“The partners of JettSport are enthusiastically looking forward to the next three years of the `Art of the Kentucky Derby’ series and our expanding role at Churchill Downs” said Michele Fischer, one of the partners of JettSport. “When we entered the first year as licensee of the official Kentucky Derby artwork, we hoped to bring new artistic direction to the program, and that continues to be our goal. We are very excited with the results of the first year of our partnership and are very pleased Churchill Downs shares that enthusiasm.”

The “Art of the Kentucky Derby” series is entering its sixth year. Participating artists in the series’ earlier years include Leroy Neiman, Peter Max, Boguslaw Lustyk and Peter Williams.

COPYRIGHT 2001 Summit Business Media

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