Expect Success at Artexpo New York 2001

Expect Success at Artexpo New York 2001 – Brief Article

Maja Tarateta

Show organizers say this year’s event will exceed expectations and offer sales opportunities, new artists and special promotions for both exhibitors and attendees.

What’s 23 years old, offers the equivalent of four football fields of art and is considered perhaps the most valued art show on the planet? International Artexpo New York–which returns to fill Manhattan’s cavernous Jacob K. Javits Convention Center with hundreds of exhibitors and tens of thousands of attendees from March 8 to 12.

“With more than two decades of show hosting behind it, this year’s Artexpo promises to live up to its reputation as the art industry’s main event,” said Show Director Wendy Jones, as it builds upon its record-breaking success last year. In 2000, 600 exhibitors representing more than 2,400 artists from 63 countries displayed and discussed their art-related offerings in every conceivable price range and genre. More than 40,000 attendees–who themselves represented an increase in attendance of 11 percent over 1999–filled the aisles and purchased record numbers of art. Given numbers like these, “no other event offers the tremendous business potential that Artexpo delivers,” said Jones.

Exhibitors and attendees concurred. Last year, Loretta Reinick, vice president of sales and marketing for 1451 International, which holds worldwide exclusive rights to the Vatican Library Collection, exhibited at Artexpo for the first time, effectively introducing 1451 International to the art world. “It’s the most important show there is for any publisher to get its product recognized” said Reinick. “If you are taken seriously in the industry, you need to be there.” Exhibiting at last year’s show, she added, gave 1451 International a presence in the industry. This year, she said, it will assist in building business.

Business-building is exactly what Artexpo New York intends to do for exhibitors and attendees alike, and part of accomplishing this goal involves innovative events and exhibits planned to coincide with the show. Among the exciting offerings premiering at this year’s Artexpo are:

* Artexpo Bookstore–featuring exhibitor’s elegant art books where Shakespeare & Co. is the official bookseller of Artexpo

* Artexpo Fashion Show–showcasing wearable art created by Artexpo artists

* Kidstudio–an event sponsored by Studio in a School, where children can create art

* Artexpo Internet Cafe–a location on the show floor where attendees and exhibitors can access email and pick up Internet advice

According to Marketing Director Liza Wylie, there are several other firsts planned for Artexpo New York 2001, as well. “We’re exploring the relationship between art and interior design in a new, fun way,” she said. “It’s called `Home is Where Your Art is.'”

“We’ll have a fabulous interior setting, right on the show floor, with furniture, accessories and art taken directly from the show. It promises to be a dramatic demonstration of the tremendous difference art makes in how a living space looks and feels. We’re currently in discussion with a major home design magazine which is interested in designing this project.”

“Last but definitely not least, our charity event this year is going to be absolutely delightful,” she said. “We’re planning a fashion show of `wearable art’–that is, clothing painted by some of our exhibiting artists. But this will be a very unusual fashion show, because each and every model is a dog.”

Wylie explained that Artexpo is working with Bill Berloni of Theatrical Animals, the famous trainer who trains and handles animals that appear in Broadway shows. “Bill is providing the ultimate in doggie supermodels,” said Wylie. “He’s trained every `Sandy’ for every production of `Annie,’ and we’ll have the 20th-anniversary production’s Sandy in our fashion show. We’ll also have Toto from `The Wizard of Oz.’ Berloni is also bringing a number of dogs who are available for adoption. On Berloni’s behalf, Artexpo will be making a donation to The Humane Society. Berloni is the behavior consultant and one of the Society’s most passionate supporters. The dogs will be woofing their way down the aisle on Thursday as part of our opening event schedule.”

Making a return appearance at Artexpo New York is the show’s all-star lineup of seminar offerings. Due to sheer demand, the number of presentations has more than doubled over last year. Scheduled sessions will focus on such wideranging subjects as sales and marketing, new technology, the connection between art and interior design and tips for expanding an art business internationally.

Additionally, in response to the number of Artexpo attendees who arrive with a specific interest in framing products, Artexpo New York this year will launch Framing Business Expo, a co-located show to highlight products for the framing trade, held March 8 to 10.

With so much to see, learn and do at what she considers to be the greatest art show on the planet, Jones can still find more to anticipate. “I look forward to being energized by the tremendous amount of excitement and frenzy created by attendees and exhibitors,” she said. “No other art show generates this type of energy, and it’s contagious.”

Indeed, Artexpo New York entices exhibitors and attendees with exposure and opportunities that can only be had at the greatest art show held in the greatest city in the world.

COPYRIGHT 2001 Pfingsten Publishing, LLC

COPYRIGHT 2004 Gale Group