AXA Nordstern Art Insurance Launches Ad Campaign – Brief Article
NEW YORK–AXA Nordstern Art Companies Corporation, a leading art and collectibles insurance specialist, is now reaching out to the art community with a new advertising campaign. “We are a recognized expert in what is a highly specialized market segment,” said Dr. Dietrich von Frank, president and c.e.o. “Our growth over the last 10 years can be attributed primarily to our excellent relationship with and high reputation within the community of insurance brokers. But in today’s competitive, brand-conscious world, it is equally important to establish a solid rapport with our ultimate customer–the collector.”
The new advertising campaign highlights a number of issues depicting useful, but often disregarded, facts on art management with tongue-in-cheek punch lines. Scheduled for appearance throughout the first half of 2001,the ads will be featured in major U.S. art magazines, a move company officials say will raise brand awareness and generate interest in its company Web site (www.axa-art.com).
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